The roots of this family business began as early as the pioneer settlement of Southern Utah. One descendant of those 1861 pioneers was Lester Wittwer. In 1928, he started a trucking business with other family members, delivering homegrown fruits and vegetables to many outlying areas.
The desire to take care of his customers, lead to other business ventures. Lester's children worked alongside him learning what it takes to be successful as they tended to the needs of tired and weary travelers in the motel business which started in the 1940's.
The story of BlvdHome began in 1974, when Lester’s son Tony decided to venture off into the furniture world - with two full-time employees and a small showroom of only 8,000 square feet. Today, BlvdHome has 4 retail locations with over 160,000 sq. ft. of showroom space, located in St. George, Utah – Hurricane, Utah - Cedar City, Utah - Mesquite, Nevada.
With 4 store locations and a large Distribution Center, there are now over 230 amazing team members.
BlvdHome is named after its original location on Southern Utah's most famous street, St. George Boulevard. Moving to the current location in June 2000 raised the question "How can you continue to be 'The Boulevard' if you're not located on the Boulevard?" The answer was simple: "We take the street with us." At the heart of our store is the "Boulevard" – it represents the street that brought customers to the original BblvdHome, and now it leads them throughout the new stores.
BlvdHome looks forward to the future and continues its commitment to customer service that started over 90 years ago.
Lester Wittwer 1941
Lester Wittwer 1941
The story of BlvdHome begins with the settlement of Southern Utah. One descendant of those 1861 pioneers was Lester Wittwer. His family heritage of hard work and entrepreneurship helped him find success in numerous business ventures, including delivering his home-grown produce to outlying towns and communities.
Lester & Sons 1951
Lester & Sons 1951
Lester’s other ventures included hotel businesses, where his children learned the importance of service and how to take good care of their guests. Each of the Wittwer sons gained valuable experience during years of working in their family businesses.
The Wittwer Brothers
The Wittwer Brothers
The sons of Lester Wittwer; Royden, Tony, Mel and Sheldon. For many decades, Royden & Mel maintained and expanded the hotels and other businesses. In over forty years, Tony and Sheldon took BlvdHome from a small 10,000 sq. ft. showroom to a chain of stores, including a huge distribution center.
Ribbon cutting 1974
Ribbon cutting 1974
The official beginning of BlvdHome started with the doors opening at 9am on Friday, October 11, 1974. A ribbon cutting held later was followed by a month-long Grand Opening Event. Ribbon Cutting dignitaries present; John Miner, Phil Squires, John Whitney, A.L. Elmer, Tony Wittwer, Lester & Vanola Wittwer, Royden Wittwer, Mayor Neal Lundberg, Ron Prisbrey, Kent Hammond, Sid Atkin, Murray Webb, Vernon Church, and Truman Bowler.
Expansion Begins 1978
Expansion Begins 1978
To support the booming growth in Southern Utah required increased product selection and availability. Property along St. George Boulevard, adjacent to the small store, was used to begin the large 27,000 sq. ft. expansion.
Big Events create large lines 1979
Big Events create large lines 1979
Tony Wittwer, founder of BlvdHome begins the tradition of large events and fun sales, providing better selection and value to local community members.
New Looks and Name Changes 1978 - 1999
New Looks and Name Changes 1978 - 1999
From the late 1970s thru the 1990s the large new St. George Boulevard store provided for the needs of population growth. We saw home furnishing styles and designs change with the times. Our name and logos also reflected the looks of that era.
With 3 store locations and a large Distribution and Clearance Outlet, there are now over 230 team members.
BlvdHome is named after its original location on Southern Utah's most famous street, St. George Boulevard. Moving to the current location in June 2000 raised the question "How can you continue to be 'The Boulevard' if you're not located on the Boulevard?" The answer was simple: "We take the street with us." At the heart of our store is the "Boulevard" – it represents the street that brought customers to the original BlvdHome, and now it leads them throughout the new store.
The BlvdHome continues its commitment to customer service that started over 80 years ago.
Our Store
BlvdHome is the largest and most complete home furnishings showroom in Southern Utah and surrounding areas. We carry name-brand furniture, appliances, electronics, mattresses, accessories, floor coverings, and window treatments. We have based our business on the "old-fashioned" values of honesty, fairness, and courtesy, and we provide a 100% satisfaction guarantee.
A New Look and location to start the New Century 2000
A New Look and location to start the New Century 2000
Our large 115,000 sq. ft. St. George store located on Mall Drive was necessary to continue providing for the growth throughout the region. For the past 20 years communities and towns throughout Southern Utah and in Adjacent areas in Nevada and Arizona have been familiar with our great products and services.
BlvdHome Rebranding 2019
BlvdHome Rebranding 2019
After a solid 20 years as "Boulevard Home Furnishings" our new name underscores the saying "less is more." Our new "BlvdHome" rebranded name emphasizes that we offer more than just "furniture." It also puts the emphasis on our slogan "Home is who we are!" We want our guests to know that what is most important to us is how comfortable you are in your home.
Mission Statement
With honesty and integrity, we are dedicated to finding and providing the greatest selection and best values for your home at the guaranteed best price. As a team, we are committed to complete customer satisfaction!
- 230+Knowledgeable Employees
- 15Delivery Trucks
- 250K+Miles Driven Each Year
- 160KSquare Foot Warehouse
- 280Hamburgers Sold a Week
A History of Giving
One of BlvdHome’s core values is that of "Community Contribution." It's important to us to give back to the community that has supported and helped in our continued success. BlvdHome strives to be generous in many ways. Our guests know that there are special sales and rewards for shopping at the Boulevard. These include free gifts, drawings, and many extra services. But the kind of giving that matters the most to us is when it has a meaningful, long-term, lasting impact.
One of many such stories from Boulevard's past started with 14 VCRs.
Our first Labor Day Sale to benefit our local schools began in 1989. We were able to give part of the profits from that sale to the schools in the form of learning equipment. We donated 14 VCRs to schools in Washington, Iron, and Kane County School Districts. Over the past 30 years, BlvdHome has donated over $700,000 worth of electronics and other needed items to our schools. Giving to the schools in our community allows us to help build and strengthen the future of the youth in our area.
A History of Value
Q: What is better than getting the "lowest price?"
A: Getting the Best Value!
Sometimes we think we are getting the best deal when we find something at the lowest price. Not so. What about the quality of the product? Or the selection to shop from? Is there anyone to help educate you on the product benefits or features, or are you left on your own? Does the purchase include delivery, or have a warranty? Can you finance your purchase? Or does the business offer service after the sale?
At the Boulevard, we have built our business on providing the "BEST VALUE!" That means you may not always get the "lowest price" . . . but you will get the best values, including: trusted name brands; shop from the area's largest selection; get professional and friendly service, along with prompt and polite local delivery; service after the sale and many other services and benefits other companies don't offer.